Heyl & Patterson Blog

Google has described Google+ as a social layer that enhances many of its existing online properties.  It is promoted not as just another social networking website, but as an authorship tool that associates web content directly with its owner or author.  Google+ launched in June 2011, and in less than three years has become the world's second-largest social site after Facebook.

One key element of Google+ is its focus on targeted sharing within subsets of a user's social group, which Google calls "circles."  These are small groups of friends, family, classmates and coworkers that users can share information with.

Pinterest is a pinboard-style social photo sharing website that allows users to create theme-based image collections related to their events, interests and hobbies.  Users can browse other pinboards for inspiration, re-pin images to their own collections or 'like' photos.  Pinterest aims to connect everyone in the world through the things they find interesting, via a global platform of inspiration and idea sharing.

Heyl & Patterson's Dumper User Group Conference is now available online via LinkedIn social media.  Linkedin is a business-oriented social networking website that connects people with their trusted contacts and helps users exchange knowledge, ideas and opportunities with a broad network of professionals.  This functionality makes Linkedin a great way for Heyl & Patterson to keep in continuous communication with railcar dumper users.

A picture is worth a thousand words.  This old adage, which originated as a Chinese proverb, refers to the notion that a complex idea can be conveyed in a single image.  With the dawn of the Information Age, anyone has the ability to tell an infinite number of stories, to an infinite number of people.  To help tell the story of our 125 years in business, Heyl & Patterson has launched the the H&P Flickr Account.